Administration Enlists Celebrities to Promote the Affordable Care Act

More Affordable Care Act News

In our post last week, we noted that one way to fund the Affordable Care Act “which will make guaranteed health coverage available to all Americans for the first time next year and also require most consumers to have health coverage or pay a fine” is for the young and healthy to enroll.

The administration understands this issue and has stepped up their efforts to reach this demographic to encourage them to enroll and avoid any fine that may be imposed for remaining uninsured.

Celebrities to Highlight the Affordable Care Act

A part of that effort is to enlist celebrities that the young admire so that the message is shared with their followers. According to an article in the Los Angeles Times a few days ago, “Senior administration officials met… actors Jennifer Hudson, Kal Penn and Amy Poehler; Mike Farah of the website Funny or Die; Daniel Kellison of YouTube Comedy; “Royal Pains” sitcom creator Andrew Lenchewski and songwriter Bruce Roberts. Also in attendance were representatives for Oprah Winfrey, Alicia Keys, Bon Jovi, the Latin Recording Academy and the National Academy of Recording Arts and Sciences, which produces the Grammys.”

Other Groups will also Publicize the Affordable Care Act

In addition to celebrities, the administration is also enlisting help from “scores of community groups, healthcare companies, foundations and others to publicize” the upcoming state exchanges.

“Sufficient enrollment – particularly of young, healthy consumers – is viewed as critical to keeping premiums affordable next year; the administration is aiming to get about 2.7 million currently uninsured young consumers enrolled in 2014.”

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